SEO For Photographers: 3 Reasons Why You’re Not Showing up on Google
In the bustling world of photography, where every snapshot tells a story, your online presence is crucial. If you’ve found yourself wondering why your photography business isn’t shining bright on Google, the answer may lie in your SEO strategy. Let’s explore three common reasons photographers may be missing out on Google’s spotlight and how to remedy the situation.
If you’re not found by word of mouth, you’re being found by the images you are showcasing, and I’d guess you are mostly showcasing those images online. Let’s face it, the photography business isn’t going anywhere. Self-timer photos aren’t the same and people want to save the memories. Plus, the amount of photos you receive for a 1 hour shoot is totally worth it! Photographers have the biggest advantage when it comes to SEO and that is because they have never ending updated content. Something Google is pushing and will continue to push into 2024. Photographers are needed for all seasons, all occasions, anytime of the year. There is never a ‘slow season’ for photographers, so someone is always searching for you online.
If you search for photographers in your area on Google and you don’t pop up, here are 3 reasons why.
Neglecting On-Page Optimization:
The Problem:
Your website might be a visual feast, but if the backend isn’t optimized, Google may struggle to understand and rank your content. Missing or poorly crafted meta tags, lack of keyword optimization, and an unorganized site structure can hinder your visibility.
The Solution:
- Conduct a thorough on-page SEO audit. Optimize title tags, meta descriptions, and headers with relevant keywords.
- Ensure your website’s URL structure is clean and reflects the content it hosts.
- Regularly update your website with fresh, high-quality content – Google loves a dynamic, evolving site.
- Create city-specific pages tailored to your desired photography locations.
- Optimize your Google My Business profile with accurate information, engaging descriptions, and high-quality images.
- Encourage satisfied clients to leave positive reviews, which can significantly boost your local SEO.
- Actively seek opportunities for guest blogging within the photography community or collaborate with local businesses for mutual backlinking.
- Ensure your photography work is featured on relevant and authoritative websites.
- Participate in community events and sponsorships, leveraging these opportunities for backlinks.
Overlooking the Power of Local SEO:
The Problem:
If you’re not catering to your local audience, you might be missing out on valuable clients. Google prioritizes location-based results, and if your local SEO game is weak, your photography business may not be reaching its full potential.
The Solution:
Ignoring the Backlink Puzzle
The Problem:
In the vast online landscape, your website is just one pixel. Backlinks act as connections, and if your website lacks these virtual pathways, it might be isolated in the digital wilderness.
The Solution:
Your photography deserves to be seen by the world, and Google is the gateway to that visibility. By addressing these three common SEO pitfalls – optimizing your on-page elements, harnessing the power of local SEO, and building a robust backlink profile – you can propel your photography business to new heights. Don’t let your artistry go unnoticed. Embrace the world of SEO, and watch as your photography business takes its well-deserved place in the spotlight on Google. Once you have your GBP all set up and running, don’t forget to download my SEO freebie to get your custom Google review link.
If you’re wondering if you are missing any of these three key items for your online marketing, shoot me an email at [email protected] and I’m happy to look at your Website/online presence and let you know! All I will need is your Website address! Have a great Sunday!
-mkb
